What’s your JTBD in your next mission? The Job-to-be-Done for Operational Leaders is to direct the activities of the organization to meet the strategic organizational objectives required by its stakeholders. But how? You can try to declare the results you want but that often results in mediocrity. For outcomes approaching excellence, the organization must be led to earn those business results by empowering competent people to apply leading practices on the most important assets. It’s not easy, nor instant but the value created is worth every step of the journey. An operational management framework with a foundation of formal asset management provides the roadmap to get there.