Who wants to pull on the fun rope? Everyone likes a challenge, right? Yet there are so many organizations who don’t take up the challenge to improve their own business results through improved asset management and operational excellence practices. Instead, these organizations choose to pull the cost lever. They manage for cost, hope for performance and accept risk. It is a fast and easy way of managing but often results in mediocrity. It is the certainty of a bird in hand versus the uncertainty of two in the bush. Stakeholders of asset owning organizations should demand more because more is always possible and sometimes necessary. Great organizations average one and a half birds. A harder and longer but more virtuous way of managing is to see the potential opportunity for improved business results and set out to systematically and methodically go earn the value that would be otherwise leaked in mediocrity. You have most of what you need to make this work. The only thing missing is a solid framework in which to direct the activities of the organization towards new goals. The framework is the prize you get when pull on the rope. Better results are achievable. The journey can even be fun. It’s called the fun rope. Go ahead, give it a pull.